Hence social media should be high on your priority list when devising a mobile marketing strategy.īut it’s not just about sheer reach. Social media is one of the most popular uses of a smartphone – social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to over 3.81 billion users in 2020. In-app advertising is a great mobile marketing strategy to reach target audiences and capture their attention.

Video ads – instream/outstream video, or rewarded video (where watching the video ‘rewards’ the user, say with an extra life in an app game).

Native advertising: promotions customized to look like the app in which they appear.

In-app advertising comes in a variety of formats: And 77% spend most of their time in their top three apps (with messaging apps among them), which gives great insights as to where marketers should concentrate their marketing budget with in-app advertising. According to TechCrunch, consumers spend 85% of their smartphone time in apps. When you unlock your phone, what is the first thing you load? That’s right, an app. Let’s take a look at different mobile marketing strategies you can use. Which channels or types of content to use depends on the audiences you aim to target and your goal for targeting them. What is a mobile marketing strategy?Ī mobile marketing strategy is a cross-media, digital marketing strategy to reach users on their mobile phones or tablets.

Mobile marketing not only helps businesses reach potential clients, it also provides a framework for valuable customer care interactions like chatbots, user feedback, after-sales care and user reviews. Mobile marketing is promotional activity that leverages digital, social, and other channels to reach audiences on their smartphones or tablets. This is an amazing opportunity for a business – how else can you instantly reach a consumer during 99% of their waking hours?Īdd in all the tech tools that smartphones allow, and you’ve got the 21st century way to reach your customers.

We take our phones everywhere – to the shops, to bed, and yes, even to the bathroom. The importance of mobile marketing strategy Because a conversion is only ever a tap away. The message to marketers is clear – if you want to reach consumers, do it through their phones.īut how? In this article, we’ll take you through some mobile marketing strategy fundamentals to get you started, so you can reach your target audience and grow your business. Recent events have helped fuel the growth of mobile: during the pandemic, 70% of users said they used their devices more, while during the same period of 2020-2021, the number of unique mobile users grew by more than 90 million. The number of mobile users has skyrocketed in recent years: according to DataReportal, there are more than 5.2 billion mobile internet users worldwide – that’s two thirds of the global population.

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